In 2020 Boeing was preparing for its second Starliner launch in partnership with NASA. This full page NYTimes print ad was intended to be a humble and heartfelt "thank you" for the efforts of those behind the mission. The Starliner and this print ad are still awaiting their chance to launch.

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Note: follow the rocket's trajectory when reading the ad.

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Concept, art direction and design.

Copy: John Potter