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ONLY IN A HOMEAWAY
An upbeat and down-to-earth millennial focused campaign that came to life through the lens of three different group experiences in a HomeAway vacation rental.
The Only in a HomeAway story, which started out as a single spot, evolved into a multi-channel experience told through a digital, social, OOH and broadcast ecosystem.
*Campaign assets were later adapted for HomeAway's rebrand to Vrbo.
Creative Strategy, art direction, UI and design.
Photographer: Gary Copeland
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