An upbeat and down-to-earth millennial focused campaign that came to life through the lens of three different group experiences in a HomeAway vacation rental.

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The Only in a HomeAway story, which started out as a single spot, evolved into a multi-channel experience told through a digital, social, OOH and broadcast ecosystem.

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*Campaign assets were later adapted for HomeAway's rebrand to Vrbo.

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Creative Strategy, art direction, UI and design.

Photographer: Gary Copeland