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ONLY IN A HOMEAWAY
An upbeat and down-to-earth millennial focused campaign that came to life through the lens of three different group experiences in a HomeAway vacation rental.
The Only in a HomeAway story, which started out as a single spot, evolved into a multi-channel experience told through a digital, social, OOH and broadcast ecosystem.
*Campaign assets were later adapted for HomeAway's rebrand to Vrbo.
Creative Strategy, art direction, UI and design.
Photographer: Gary Copeland
![Screen Shot 2019-03-29 at 6.16.09 PM.png](https://static.wixstatic.com/media/b2ca9f_c3f5b955904044778de39aa8b2274650~mv2.png/v1/fill/w_60,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202019-03-29%20at%206_16_09%20PM.png)
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